Starbucks' brand promise is to provide more than just coffee; it promises to provide an unforgettable lifestyle and experiences. And do they Business Email List comply? The verbatim! Or perhaps you do not remember which was the first coffee shop that implemented free Internet access in its physical spaces? And the experience they Business Email List Business Email List offer is not limited to their coffee shops. Their customer support on social networks can be used as a reference for any company. All that work is reflected in enchantment and loyalty. 7 Tips to Successfully Create and Apply a Brand Promise 1. Determine your target audience.
The first step in creating your promise should be to identify the audience you want to reach. Choose those that have more affinity with your Business Email List brand or those that tend to consume more of it. First understand who they Business Email List are and then analyze what they need and how your brand can satisfy them. 2. Concentrate on what they are Business Email List interested in. Once you know who your ideal clients are, detail their interests to understand which ones you are going to focus on. It is important not to want to cover everything. In this way, you Business Email List can make them recognize you, attend to those areas that are a priority for them and converge with your brand.
Set yourself apart from the competition The brand promise must be unique. It will be what makes your brand stand out from the Business Email List others. Therefore, be creative and promise something realistic, something that no other brand in your competition has promised. Remember, your brand promise must define and distinguish you. 4. Recognize Business Email List points of resistance Once you are clear about your brand promise, you Business Email List must detect the resistance points. That is, what are the doubts that the client has in relation to your brand?