Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought Special leads leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Because they can be fairly time Special leads -consuming, you need to be thoughtful as you plan and execute your webinars. Here are five steps for running a smooth webinar, from conception to measurement: 1.
Plan Your Content As you’re mapping out your webinar Special leads programs, start by looking at your marketing programs calendar—a calendar that documents all your marketing programs in one place. As you look at it, think about how you can fill in program gaps Special leads and needs over time, and how it aligns with your content strategy. Look at what programs have already been scheduled, and whether they’re sponsored webinars and Special leads virtual events or owned programs.
From there, you’ll get an idea of what audiences you’re already Special leads targeting with specific programs so you can make sure your webinar programs will not only be applicable to specific buyer personas, verticals, or stages of the buyer’s journey but also not be duplicative. Maybe you have a lot of practitioner content planned, but you’re lacking on the executive Special leads POV. Or perhaps you have a thought leadership programs in the works, but you want more actionable content interwoven as well. Once you’ve filled in the gaps with your audience and content style,