Aug 02, 2022
In The Forum: A Place to Speak
Or which one would you like to use more often?It has been possible within Google Ads for some time, but in my opinion it is still too often underestimated. Measure returns in Google Ads. In this article I explain what it is and how to set it up. New on Frankwatching Google has rolled out another Core update: you need to know this 08:00 Crash course startup marketing with sharing scooter company felyxsolid campaigns for more diversity & inclusion di. No clickbait titles and still convince with Cialdini's Influencing Principles di Why a chatbot is ideal for recruitment & HR ma Imagine that some product groups are returned more often than others. For a clothing party, for example, it will be very annoying if many more shirts are returned online than sweaters. Ideally, you want to invest your online marketing budget fax number list mainly in the sale of sweaters. However, Google Ads itself will not see that some product groups are being returned. The system does not understand that these are in fact less interesting than other product groups. By measuring returns in Google Ads , the algorithm can take into account the campaigns/ad groups/keywords that have more returns and more importantly, which users are returning. As a result, the algorithm will bid less aggressively on products/search terms/users that have a higher return rate. What should your content reach and with whom? During Frankwatching's Content Conference , quite a few speakers revealed their secrets behind successful content. It is not news that you can sell a product or service with good content. That is why I would like to list 5 striking objectives that are slightly different from (direct) sales, but that you can achieve by using content smartly. 1. Increasing employee engagement An organization stands or falls with its employees. Are they satisfied, loyal and involved?